evaluate.

reset.

create.

action.

YCCP is a international creative agency fully specialized on strategy, creative content and brand action. We’re focussed on the fashion, lifestyle, sports and luxury segments. We love to evaluate, help to reset, create fantastic content and activate your brand.

evaluate. reset. create. action.
Clients & projects:
We connect people to brands through curated touch points and stories that make you click. We help brands to build a contemporary and powerful brand experience.

We work fast, analytically and with a digital mindset. Let’s talk new, now!
CORE PROMISE:
YCCP can help you with:
  • We understand the fashion & lifestyle business.
  • We translate consumer needs to brands.
  • We translate brand strategies to consumers.
  • We influence perception.
SERVICES:
YCCP can help you with:
STRATEGY
  • Brand strategy
  • Targeting and positioning
  • Campaign development
CREATIVE SOLUTIONS
  • Branding and design
  • Content, pr and story creation
  • Creative asset management
PRODUCTION
  • Art buying and casting
  • Photo and video production
  • Photo and video post-production
OUR BACKGROUND:
A true European, founder and CEO Alexandre Janvier has German, French and Latvian roots. As an ArtCenter Communication Design alumnus, Alex has more than 25 years of strategic and creative experience, working for lifestyle, beauty and fashion brands such as LA ROCHE-POSAY, DOUGLAS, DAVIDOFF, ETIENNE AIGNER, COMMA, DESIGNER PARFUMS, MARC O’POLO, JUDITH WILLIAMS COSMETICS, BMW, BREUNINGER, SWAROVSKI, LODENFREY, PORSCHE, MYTHERESA, HALLHUBER, S.OLIVER, BIRKENSTOCK and many more. Additionally, he teaches design strategy at the Munich University of Applied Sciences.
With a team of 15 international in-house experts ranging from brand strategists, photographers and designers to tech-savvy social aces, YCCP delivers high-quality, contemporary results for your brand.