YCCP Group

YCCP is a international creative agency fully specialized on strategy, creative content and brand action. We’re focussed on the fashion, lifestyle, sports and luxury segments. We love to evaluate, help to reset, create fantastic content and activate your brand.
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evaluate. reset. create. action.

CORE PROMISE:

We understand the fashion & lifestyle business.
We translate consumer needs to brands.
We translate brand strategies to consumers.
We influence perception.

SERVICES:

STRATEGY

Brand strategy
Targeting and positioning
Campaign development

CREATIVE SOLUTIONS

Branding and design
Content, pr and story creation
Creative asset management

PRODUCTION

Art buying and casting
Photo and video production
Photo and video post-production

OUR BACKGROUND:

A true European, founder and CEO Alexandre Janvier has German, French and Latvian roots. As an ArtCenter Communication Design alumnus, Alex has more than 25 years of strategic and creative experience, working for lifestyle, beauty and fashion brands such as LA ROCHE-POSAY, DOUGLAS, DAVIDOFF, ETIENNE AIGNER, COMMA, DESIGNER PARFUMS, MARC O’POLO, JUDITH WILLIAMS COSMETICS, BMW, BREUNINGER, SWAROVSKI, LODENFREY, PORSCHE, MYTHERESA, HALLHUBER, S.OLIVER, BIRKENSTOCK and many more. Additionally, he teaches design strategy at the Munich University of Applied Sciences.

With a team of 15 international in-house experts ranging from brand strategists, photographers and designers to tech-savvy social aces, YCCP delivers high-quality, contemporary results for your brand.